Digital Marketing Executive
My client is a Scottish technology centred life sciences business with a customer base across the developed markets of the world. The business is at the forefront of disease diagnostics, cancer research and drug discovery efforts and is an industry leader in this fast-developing global marketplace.
We are recruiting a Digital Marketing Executive to drive growth and optimisation of our website, digital channels, and digital lead generation activities.
The business has a vibrant and energetic outlook and has ambitious plans for growth around both customer acquisition and new product development. The staff group are committed, keen to succeed and welcoming so this is a great place to work in my view.
The successful candidate will be highly-organised, data-oriented and proactive at managing a range of digital marketing functions. This role reports into the Marketing Manager and collaborates with the wider commercial team.
This is a hybrid remote/office-based role as part of a dynamic team based outside of Edinburgh.
Education & Training
o Degree in Digital Marketing
OR equivalent professional digital qualification(s) (CIM or IDM)
OR 1-2 years experience in a digital marketing role
Required Skills & Experience
o Website traffic analysis (Google Analytics)
o Search Engine Optimisation
o Google Adwords – Search and Display
o Social Media Marketing (LinkedIn / Twitter)
o Email Marketing and Automation (e.g. MailChimp)
o Excellent organisation and time management